HiLYTE unveils its new name and brand (formerly known as VarsityLink) and announces a partnership with 3STEP Sports, the nation’s largest and most impactful youth sports club and event operator. These organizations are partnering to create a digital experience that enhances the in-person events for both the Shooting Star Thanksgiving Tournament and USA Field Hockey National Hockey Festival, two of the largest field hockey tournaments in the country that are taking place November 24-26, 2023.
HiLYTE is a digital platform that is dedicated to creating premier digital experiences through grassroots sports events and seasons. Through the platform – which is free to event participants, family members as well as loved ones who would like to follow along from a distance – athletes, families and coaches can access video highlights from the nearly 1,000 tournament games taking place across the Thanksgiving weekend tournaments, action photos of teams participating in each tournament, personalized event feeds from teams you follow, and key event updates and information. By downloading the HiLYTE app, individuals can receive tournament updates from afar, and those on the ground will get an enhanced in-person experience.
“The ubiquity of HiLYTE knows no bounds,” says Michael Mozeika, CEO of HiLYTE. “Our vision is to create a toolkit of career moments and memories, including videos, photos and personal stats, that an athlete can carry with him or her for years to come, while opening new sponsorship and monetization capabilities for youth events. Having a true start-to-finish digital ecosystem that event operators can provide every participant is what HiLYTE is all about.”
“Many youth sporting events lack a digital ecosystem that ties it all together,” adds Garrett Shea, Senior Business Advisor to HiLYTE. “This is key in our digital world, and through our forward-facing technology, we will continue to be a strong partner for events, media companies and brands who can use our platform to improve the overall sports experience and incorporate a media component that has not previously been possible, as well as drive revenue through the platform by offering merchandise and benefits to sponsors that go far beyond in-person activations.”
This partnership with 3STEP Sports is a first for HiLYTE, but of particular importance because of the benefits it provides to two of the largest field hockey tournaments in the nation. “Through technology, we want to serve all sports, not just the ones that get the most airtime,” adds Shea. “All sports communities deserve the benefits of the best technology out there to help them deliver premier experiences for their athletes, parents and coaches, and we are proud to be an organization that champions every athlete.”
The 3STEP Sports organized Shooting Star and USA Field Hockey tournaments are taking place in Virginia and Florida, respectively, from November 24–26, 2023. For more information on the unique tools and benefits HiLYTE is bringing to these events, download the app and follow along with us at the upcoming tournaments for the full, in-person experience, no matter where you are located.
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