Are you looking into retargeting ads on Facebook. That would require you to install Facebook’s remarketing/retargeting pixel. In this video we will show you how to install the Facebook remarketing/retargeting pixel in WordPress.
Text version of this tutorial:
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Summary of this tutorial:
Start by visiting the Facebook Ads Manager:
Click on the create pixel button and it will show you a popup. Simply enter a name for your pixel which can be a name of your business or product and press the create pixel button.
You should receive a success message where you will be able to click Install Pixel Now.
Facebook will give you a code to copy onto your site and the simplest way to add that would be to use the plugin Insert Headers and Footers.
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