WEBFI-TECH-Ford CEO on It’s Stake in Rivian, Charger Networks, the New F-150 Electric Pickup

Ford Motor Co. will not be selling its $8 billion stake in electric truck maker Rivian right now, CEO Jim Farley told Bloomberg’s Emily Chang in an exclusive interview. The Ford chief did leave the option open for the near future, however, saying everything is “on the table.”
Like this video? Subscribe to Bloomberg Technology on YouTube:
Watch the latest full episodes of “Bloomberg Technology” with Emily Chang here:

Get the latest in tech from Silicon Valley and around the world here:
Connect with us on…



  • Totia Hokali on January 26, 2022


  • Chad Bailey on January 26, 2022

    Great interview!

  • Kurt Palmer on January 26, 2022

    Loved this interview. Lots of vision from Ford and their EV strategy.

  • Matthew Jordan on January 26, 2022

    Loved the classy dig at GM.

  • Jeff Maf on January 26, 2022

    Sounds like a page out of the Rivian playbook on services. I wonder if that is a conflict of interest given he relationship and inner knowledge on Rivian's plans.

  • Universal Pioneer on January 26, 2022

    Respect that Ford acknowledges Telsa and points out what they are doing right. I think that will go far as they carve out their unique path. Now GM on the other hand is full of 💩

  • Grim on January 26, 2022

    more corporate wellfare!!!! now!!!

  • Valeria Dantas on January 26, 2022

    Mrs sonia is legit and her method works like magic I keep on earning every single week with her new strategy

  • Dustin Mitchell on January 26, 2022

    Solution to the chip "crisis"… Stop relying on CHINA to make them and start following Texas's lead. China is deliberately creating this chip shortage just like thehey deliberately created the global pandemic. The problem could be solved tomorrow by following the lead of states like Texas. Start making the chips IN THE UNITED STATES. Sooo many opportunities for the U.S. to capitalize on… Too bad we have incompetent ppl, that are on China's payroll, in the white house for the next 3 years.

  • Nicholas Dante McGee on January 26, 2022

    Do we really need 2000-3000 chips in our vehicles??? I thought electric vehicles are suppose to have "less parts" than an ICE vehicle

  • M Kim on January 26, 2022

    Mr.Farley is my favorite business entrepreneur.

  • Mister Monsieur on January 26, 2022

    What about the merger with Callahan Auto Parts? 😁

  • Mister Monsieur on January 26, 2022

    @10:45 — Jim is being selfish and short-sighted to say that what the country needs is tax-payer funded incentives for people to buy EVs. If you really want to push EVs, then we need to revitalize our national power grid and electrical infrastructure to catch-up with Europe. Too much talk about pushing people to buy EVs that, if we did, we wouldn't be able to charge sustainably. Incentives are low-hanging fruit. We need to build infrastructure!

  • Craig on January 27, 2022

    XLT is affordable? Not with the big battery.

  • Conner G on January 27, 2022

    He gottaaa point only usa is 2-3% electric vehicles

  • Chris on January 27, 2022

    Of course they wont sell it.. They would lose money since RIvian is sinking faster than the titanic right now…

  • Kevin Thompson on January 27, 2022

    I am so glad he admitted to prioritizing the most profitable [expensive] trucks first. There's nothing wrong with it, but they kept trying to tell people that they're mostly selling Lariates because they're "more popular".

  • Kasey C on January 27, 2022

    Kudos for trying to keep EVs affordable Ford

  • sssandhu on January 28, 2022

    The EV space is getting really crowded. How are these guys going to make money. They all have a track record of losing money.
    Tesla, Toyota, Honda will survive don’t know about the rest.

  • Vince Morales on January 28, 2022

    All this effort for electric vehicles when they cause more pollution building them then traditional fossil fuels create

  • Eric Perkins on January 28, 2022

    20-30% retention of service won't be enough because on a whole EVs need dramatically less maintenance and repair. It's useless to compare the maintenance and repair revenue of ICE.

  • Gateway 17 on January 29, 2022


  • Vincent Karaboulad on January 29, 2022

    "ITS" not "IT'S". Come on guys, it's not like English is such hard language to spell.

  • G.P. Rufino on January 29, 2022

    Superb interview Emily! As a Ford, Rivian, and Tesla investor, you asked Jim Farley the right questions. Thank you.

  • bryan bounds on January 29, 2022

    a lot smarter than GM CEO. he know you can't have all EV Ford company. ramping up from 3% will take time and infrastructure and gov support. in CA the cost of electricity is very high ar $.31 kWh, that what I'm currently paying in SD. at that price the cost per mile of Toyota hybrid is same as Tesla. and in CA we have rolling blackouts during summer and during high winds. can't supply enough power for today's demand. imagine that demand being 2-3 times more. taxes will go sky high to support that.

  • Bryan Roschetzky on January 29, 2022

    Tesla will make Ford and GM go bankrupt within the next 5 years

  • Brian K on January 30, 2022

    You don’t get loyalty on service, because your service sucks.

  • PopsGG on January 31, 2022

    The CEO needs to talk about how you can LIVE IN A TRANSIT DOWN BY THE RIVER.

  • TRY to HELP you on January 31, 2022

    Yes please

  • King LLW on February 1, 2022

    Ford, Old Ford!! Always late to Game with low expectations! Ford kicking the same Old Hustle, Never Happy!

  • King LLW on February 1, 2022

    The Ford Arrogance Stinks, as a Late F-150 Lighten is the answer to all the WORLD problem, please. Ford will F— this Up like all its popular products …. Watch!

  • Dale H on February 5, 2022

    Cannot get extended range on base truck. Cannot go from 230 to 300 miles of range without going from $45,000 to $72,000 and higher level truck. Almost $30,000 for 70 more mikes of range and stuff don’t need. What’s up with that?

  • BCL1 on February 6, 2022

    Ford is betting on affordability while Ford DEALERSHIPS are preying on affordability with their predatory $10K+ markups

  • Natureboy207 on February 7, 2022

    Well stated Jim regarding the EV insensitive that needs to be passed. The more that are bought, the prices will be able to come down on em. I just hope people like you keep your word and not keep the prices high as the consumer starts purchasing

WhatsApp us
Live Chat

Office hours operation Mon-Sun 8:00 am ET – 4:00 pm ET

To start your Premium WP or Cpanel service, use our domain search engine, if the domain you want is available, contact us by Whats app to activate your project.

The easiest, fastest, and most secure way to communicate with us.
Please enter your domain.
Please verify that you are not a robot.

Terms Privacy



© Webfinet Affordable Private Small Business Solutions All Rights Reserved 2021 - Powered By WEBFINET