In this videos, you’ll learn why you need to build and email list and we’ll cover some ways to get started. Creating an email list is not always the first priority for new website owners but it is a powerful tool for retaining and expanding on the visitors you have on your site. In this video, we will cover six reasons why you need an email list right now!
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Email is personal in that it allows you to speak directly to your users the same way you would with your content. This gives your readers a better idea of who you are and why they should trust your content.
Sending these emails will allow you to reach out directly to your audience and receive direct audience feedback without the need for the comments on your site. This method allows you to directly reach out to users who have chosen to get messages from you. These users are normally more invested in your content than others.
Most email providers also allow you to segment the users into different groups, this way your users who like one type of content can receive messages for these specific types of posts.
You own your email list which means that you are not dependant on how a service like Facebook or Google handles your contact with your users. As long as you have their email address you can send them a message.
An email also allows you to write newsletters to allow users to feel a one on one connection. This connection increases the user investment in your site and when you write about content that a user suggested it lets them know about your interest in them.
Email while not the newest, is the most popular method for contacting someone. This is why sites like Facebook or Twitter ask for your email rather than your user on another site. Having this information from your site’s visitors allows you the same advantage those sites have.
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