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WEBFI-WordPress-How to Install Facebook Remarketing Retargeting Pixel in WordPress



Are you looking into retargeting ads on Facebook. That would require you to install Facebook’s remarketing/retargeting pixel. In this video we will show you how to install the Facebook remarketing/retargeting pixel in WordPress.

Text version of this tutorial:
http://www.wpbeginner.com/wp-tutorials/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress/

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Summary of this tutorial:

Start by visiting the Facebook Ads Manager:

https://www.facebook.com/ads/manager

Click on the create pixel button and it will show you a popup. Simply enter a name for your pixel which can be a name of your business or product and press the create pixel button.

You should receive a success message where you will be able to click Install Pixel Now.

Facebook will give you a code to copy onto your site and the simplest way to add that would be to use the plugin Insert Headers and Footers.

https://wordpress.org/plugins/insert-headers-and-footers/

Copy and paste the pixel code into the header section under Settings, Insert Headers and footers and save your changes.

source

21 Comments

  • Acudetox Clinics Acudetox Academy on October 9, 2016

    Thank you. That was quick and easy to do!

  • Martin Hamilton on October 21, 2016

    Is there a way to fire this pixel in an email? Of course they would need to open the email. I could add it to one of my autoresponder messages.

  • Martin Hamilton on October 21, 2016

    Is there a way to fire this pixel in an email? Of course they would need to open the email. I could add it to one of my autoresponder messages.

  • Kian Meng Lee on February 8, 2017

    Many Thanks for the video showing how to install it. Many Thanks. You make MY DAY! 🙂

  • Kian Meng Lee on February 8, 2017

    How do I it for Facebook and Google? do I paste FB Pixel and Google Pixel one after the other in the header Section? Many Thanks. 🙂

  • Thomas Sanderson - Blinds & Shutters on February 22, 2017

    What about if you use wordpress.com? You can't install the headers plug in. is there still a way?

  • Are You Being Present? on February 25, 2017

    Very helpful, thank you!

  • Alli Gordon on April 25, 2017

    Thank you so much for this quick and easy video 🙂

  • Empower Yourself on April 28, 2017

    Keep up the amazing WORK! You're sending waves of love and joy everywhere! Thank you ( :

  • cassandra mesnick on July 4, 2017

    Excellent video, clear and concise. I am not a techie at all and am starting my own ecommerce site, I have watched many videos over the last 3 months, this by far is the best. Thank you.

  • Shaun Kenney on July 24, 2017

    Lifesaver! Thank you…

  • Liz Henry on July 28, 2017

    Really clear and helpful video. Thanks!
    Just one question. By adding that pixel code to the header section once, does that cover tracking for every page on a website, or just one page?

  • Garthy Garth Smile Police on September 4, 2017

    Thats awesoem thanks so much for showing us the simple plubin

  • Monique Perez on September 8, 2017

    How would I create Pixcels for an account that has two FB pages?

  • Kelly Beck on September 9, 2017

    What if you only want the pixel on one page of your website

  • National United Medicare Advisors on October 6, 2017

    Great video! I also found a Chrome extension that will tell you if the pixel is active, just google "Facebook Pixel Helper"

  • Lucas Ranzuglia on November 24, 2017

    Too bad it can only be installed in the BUSINESS plan of WP, not the premium or personal one. Whch by now it should be available…

  • Troy W. Hudson on March 6, 2018

    Thanks so much, so helpful!

  • Doug Larson on March 9, 2018

    Thank you so much!!

  • Olov W on July 26, 2018

    Thanks for a good video! If I install the pixel just like you did, will the pixel be able to track which pages the visitors are going to? So if I would like to retarget a group of visitors visiting product X the pixel will exclude visitors who only visit product Y?

  • Sean Cox on January 6, 2019

    Excellent! Thanks for making it so simple 🙂

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