#Adidas is accused of trying ‘to erase’ women by using biological male model for WOMEN’S swimwear #Usa #Miami #Nyc #Houston #Uk #Es

#Adidas is accused of trying ‘to erase’ women by using biological male model for WOMEN’S swimwear #Usa #Miami #Nyc #Houston #Uk #Es

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Adidas has been slammed for choosing to use what appears to be a male model to advertise the women’s swimwear range in their Pride 2023 collection.

The sportswear giant has been accused of ‘erasing women’ and been the target of the latest backlash against ‘woke marketing’.

It comes just a month after Bud Light saw their sales drop after they teamed up with transgender influencer Dylan Mulvaney, 26, in their disastrous campaign.

The swimsuit range is part of Adidas’s ‘Pride 2023’ collection – dubbed ‘Let Love Be Your Legacy’ – and is for sale for $70 on the website in the women’s section.

But it is not clear if the model is a man or transgender, despite having a hairy chest and visible bulge. The description states that they are 6ft 2in and have a chest of 34″ and a waist of 27″. 

The design was created by   South African designer Rich Mnisi, with Adidas championing the suit as ‘a celebration of self-expression, imagination and the unwavering belief that love unites’.

Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their 'Pride 2023' collection (pictured)

Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their 'Pride 2023' collection (pictured)

Adidas has been slammed for using what appears to be a male model to show off new swimwear as part of their ‘Pride 2023’ collection (pictured)

But the choice of model caused outrage on social media, with a ‘Boycott Adidas’ hashtag trending. 

US swim star Riley Gaines is also on the list of high-profile names to hit out at the company,

She said: ‘I don’t understand why companies are voluntarily doing this to themselves. 

‘They could have at least said the suit is “unisex”, but they didn’t because its about erasing women. 

‘Ever wondered why we hardly see this go the other way? Women’s swimsuits arent accessorized with a bulge.’

Republican congresswoman Marjorie Taylor Greene also slammed the new marketing ploy, adding: ‘Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%? 

‘Businesses are for profit, not for politics. It doesn’t make sense. Who is telling them to do this?’

Dr Jebra Fashay tweeted: ‘Will this inclusive Adidas Pride Swimsuit come with socks to create a bulge if you are a woman and don’t have one?’

US swim star Riley Gaines, an avid women's rights advocate, was one of the first to criticize Adidas for the move

US swim star Riley Gaines, an avid women's rights advocate, was one of the first to criticize Adidas for the move

US swim star Riley Gaines, an avid women’s rights advocate, was one of the first to criticize Adidas for the move

Republican congresswoman Marjorie Taylor Greene also slammed the new marketing ploy, adding: 'Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%?'

Republican congresswoman Marjorie Taylor Greene also slammed the new marketing ploy, adding: 'Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%?'

Republican congresswoman Marjorie Taylor Greene also slammed the new marketing ploy, adding: ‘Who is telling these major corporations to alienate women, half the population, in order to market to trans which are less than 1%?’

The bathing suits are flaunted by a model with a crutch bulge evident and chest hair peeking out from the top

The bathing suits are flaunted by a model with a crutch bulge evident and chest hair peeking out from the top

Adidas' Pride line also features t-shirts, shorts and sportswear that say 'Love Wins' which are also worn by what appear to be male models.

Adidas' Pride line also features t-shirts, shorts and sportswear that say 'Love Wins' which are also worn by what appear to be male models.

The bathing suits are flaunted by a model with a crutch bulge evident and chest hair peeking out from the top

The same model appeared wearing wearing a woman's T-shirt in clothes that were featured in the women's section

The same model appeared wearing wearing a woman's T-shirt in clothes that were featured in the women's section

The same model appeared wearing wearing a woman’s T-shirt in clothes that were featured in the women’s section

The model featured wearing a woman's T-shirt with the logo 'Love Wins'

The model featured wearing a woman's T-shirt with the logo 'Love Wins'

The model featured wearing a woman’s T-shirt with the logo ‘Love Wins’ 

South Carolina representative Nancy Mace said: ‘I’m old enough to remember when women actually modeled women’s bathing suits, not men.’ 

‘Adidas launches new women’s swimwear range, the ‘Pride Collection’ — using MALES to model sports bras and WOMEN’S swimsuits, Oh f**k off. Honestly,’ another person said. 

The post had been seen by more than five million Twitter users, many also took aim at the brand.

‘Just check out that womanly bulge… Adidas infuriatingly uses biological male models to advertise women’s swimsuits, and bras,’ wrote another.

‘Nothing sells a swimsuit like a hairy chest and a crotch bulge,’ a third posted.

Many also joked that Adidas and Nike are battling it out for who can ‘go broke’ first after the competitors become ‘increasingly woke’.

In April, Nike used trans social media star Mulvaney to promote their activewear.

The transgender actress posted’ ‘Alert the media — I’m entering my workout era’ alongside pictures showing off Nike’s range.

Following its choice of Mulvaney as a brand ambassador to show off women’s apparel, a ‘Burn Bra Challenge’ began on TikTok and many slammed Nike’s choice on social media.

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The same model appeared wearing wearing a woman’s T-shirt in clothes that were being sold in the women’s section of their website

The T-shirt range is part of Adidas's 'Pride 2023' collection, and is for sale on the website in the women's section

The T-shirt range is part of Adidas's 'Pride 2023' collection, and is for sale on the website in the women's section

The T-shirt range is part of Adidas’s ‘Pride 2023’ collection, and is for sale on the website in the women’s section

America's flagship beer brand has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1

America's flagship beer brand has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1

America’s flagship beer brand has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1

Adidas’ Pride line also features t-shirts, shorts and sportswear that say ‘Love Wins’ which are also worn by what appear to be male models.

The swimwear controversy comes after Adidas cut ties with Kanye West over anti-Semitic comments on social media, which cost the company $440million in sales in the first quarter of 2023.

America’s flagship beer brand Bud Light and its parent company, Anheuser-Busch, has been in damage control since Mulvaney shared a series of partnered posts with her 11 million social media followers on April 1.

Mulvaney sparked widespread fury with a post of her sitting in a bathtub while swigging from a custom Bud Light can sporting her face.

She posted under the hashtag #budlightpartner to coincide with the NCAA March Madness tournament, before joking she didn’t know what sport she was promoting.

The disastrous marketing bid has seen sales for the American flagship beer plummet by as much as 20 per cent week-on-week.

For the week ending May 6, in-store sales of Bud Light across the US were down 23.6 percent compared to the year before. And the week before that, ending April 29, sales dropped by 23.3 percent.

This follows declines in sales for the week ending April 22, which were at 21.4 per cent. And seven days earlier, the dip was 17 per cent, according to NielsenIQ data provided to Dailymail.com by Bump Williams Consultancy.

Source: | This article originally belongs to Dailymail.co.uk




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