WEBFI-WordPress-How To Do Keyword Research for Your Website and SEO

In this guide, we will teach you how to do keyword research. By keywords, we mean the words that people use to try to find your content when using Google or another search engine. If you’re looking to improve your site’s rankings, follow this keyword research guide.

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To start, there are four main keyword intents to take into account.

Navigational are for brand names that are well known such as Netflix or Facebook you will search for those names and unless you are a large brand you won’t have to think about that.

Transactional keywords are for when people want to purchase something such as a model number when you want to find a specific product and go to a page to purchase it.

Informational keywords are for helping users answer or fix a problem and this is a majority of keywords which can help people get to your site and use your solution.

Investigational is for finding products or services that would be the tools for what they’re wanting. These keywords tend to have a modifier such as best or review as that helps them decide what fills their needs.

Start by brainstorming what you want to write about, you know what you’re writing about best and you’ve likely forgotten the basics that people may ask. That is why keyword research is important.

The first method we’re using is an extension called keywords everywhere:

This will add an identifier of the volume of searches and related keywords when you search for something on Google. This will help you find what users are looking for and it gives you the option to export the content and group it for future articles.

Second, we recommend answer the public:

This will bring in related keywords and questions when you search for a specific keyword. It will list the entire questions and help you sort through different related searches and questions.

Third, we recommend the paid tools SEMRush:

and Ahrefs

Both of these are paid but have a free trial or refund option. When you enter your seed keyword and search it will bring more specific and sortable information about the keyword that the free alternatives do not offer.

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  • Ajay Kanojiya on April 29, 2019

    Very helpful ty

  • MrBoost Shorts on April 29, 2019


  • Raza Murad on April 29, 2019


  • James Wilan Rebutica on April 29, 2019

    What other chrome extensions you recommend or used most of the time?

  • Manish Singh on April 30, 2019

    That's the interesting topic. Thanks for sharing with us.

  • Lori Mast on April 30, 2019

    Thank you! I've heard of Keywords Everywhere but the others are new to me. I also like seeing your face in these videos, rather than just the screen. 😁

  • I look forward to understanding more about SEO

  • Mr.B Mondal on June 25, 2019

    I am using updraftplus for backup, but i cannot understand what it mean " web server disk in use by updraftplus is 160MB" pls tell me what does it mean?

  • Hookoo Vietnam on August 21, 2019

    Great share. Love ur voice!

  • ⭕️ John Robert Yelland ⭕️ on September 30, 2019

    keywords anywhere doesn't work for me. Say's it'll be a paid tool as of October 1st.

    I get the keywords on the right of the search page, but no metrics on the term or on the other site

  • Lizette Pacheco on October 9, 2019

    Awesome! thank you for sharing this information with us.

  • David Orf on November 8, 2019

    Keywords everywhere is sadly no longer free 🙁

  • Rupal gujarathi on December 9, 2019

    its a paid one now

  • Gili0 on January 12, 2020

    At this point, everything is paid or there is a paywall to get any useful information. I didn't think this day would come!

  • Flavio Tamb on February 24, 2020

    I have question guys, is it better to use keyword that everyone uses or use a different keyword meaning the same ?

  • Pushkar Chaturvedi on February 27, 2020

    Good information. Can you help me with outbound links tagging?

  • Madeleine Combes on July 1, 2020

    What is a niche site?

  • Kami Pollvogt on July 17, 2020 seems to require payment as of Oct 2019, any recommendations for free tools?

  • Stevan Momcilovic on July 21, 2020

    Keyword everywhere is a paid tool now.

  • Edwinconsult __ on Instagram helped fixed up SEO related issues on my website.. could talk em over

  • Vorpal Collectibles on August 12, 2020

    Wonderful video. Unfortunately Keywords Everywhere went Paid in 2019 🙁

  • y f on October 28, 2020

    Thank you so much. 💕

  • Michael B on November 12, 2020

    ❤️ your voice and explanation

  • Lori on November 25, 2020

    Super good stuff. 🙏🏼

  • Dorota on January 6, 2021

    Thank you! I haven't heard of Keywords Everywhere nor Answer the Public, now I know how to improve my website.

  • Malieh Hillman on January 27, 2021

    thanks for this very helpful ….. I wanted to ask is there a big difference between Keyword Planner and Keywords everywhere ?

  • LBHarshie on February 5, 2021

    How do you know what keywords you have the potential to rank for?

  • B Mett on October 25, 2021

    Super helpful! Thank you so much. Great content

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